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Our Story

We are a tight-knit team of artists working from California and Barcelona, practicing branding democratization because great branding should not be the privilege of the few.

At XBureau, we appreciate each company, community, and individual as a unique and unrepeatable expression of life where the potential to make a positive social impact lies. Inspired by this light, we help them connect to their brand's soul to develop meaningful relationships with their audiences.

Our guiding principle is that there is a direct relationship between a brand’s ability to serve a higher purpose and its financial results.
Our guiding principle is that there is a direct relationship between a brand’s ability to serve a higher purpose and its financial results.

Under the creative direction of Iván Torres and Mónica Asenjo, we look to bring authenticity and a sense of community to the work we develop for our clients. Our values are integrity, strategic vision, and excellence. We are united by our love for beauty and our desire to build a more collaborative world.

Iván Torres

Iván Torres is the founder and creative co-director of XBureau. He is a visual artist with a professional background in painting and also has many years of experience in branding and graphic design planning. He finds solutions under the balance of needs and beauty in every corner of life. As an information architect, illustrator, and muralist, Iván does not just look at the finished product but sets out to construct a complete artistic, innovative, and immersive experience.

Mónica Asenjo

Mónica Asenjo, creative co-director of XBureau, is a producer of international projects and also a choreographer of digital animations with professional training as a modern dance teacher. She is also a visionary astrobranding strategist, bringing her knowledge of evolutive astrology to explore the purpose of each project.

Publications

Our artworks, designs, and techniques have been published in several books as well as commissioned by reputable institutions. Here are some of our past collaborations:

Muralismo

Muralismo

Muralismo is a multi-language book in German, English, French, Italian, and Spanish, which compiles the most remarkable mural paintings in Chile. Iván's designs are featured in a special chapter.
Muralismo is a multi-language book in German, English, French, Italian and Spanish, which compiles the most remarkable mural paintings in Chile. Iván's designs are featured in a special chapter.
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Chess game mural, Santiago Chile
Chess game mural, Santiago Chile
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Chess game mural, Santiago Chile
Chess game mural, Santiago Chile

The Illustrator Series

The Illustrator Series

In this series, Iván's chapters demonstrate his original illustration techniques.
On this series, Iván's chapters demonstrate his original illustration techniques.
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The Illustrator CS2 Wow!
By Sharon Steuer

The Illustrator CS2 Wow!
By Sharon Steuer

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Real World Illustrator CS2
By Mordy Golding

Real World Illustrator CS2
By Mordy Golding

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The Illustrator 9 Wow!
By Sharon Steuer

The Illustrator 9 Wow!
By Sharon Steuer

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Iván Torres' Gallery page
Iván Torres' Gallery page
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Making Opacity
Iván Torres' chapter

Making Opacity
Iván Torres' chapter

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Enveloping Magic
Iván Torres' chapter

Enveloping Magic
Iván Torres' chapter

Designing a Digital Portfolio

Designing a Digital Portfolio

In a dedicated chapter, Iván was interviewed about his approach to UX and IA when building an interactive portfolio.
In a dedicated chapter, Iván was interviewed about his approach to UX and IA when building an interactive portfolio.
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Designing a Digital Portfolio
By Cynthia Baron

Designing a Digital Portfolio
By Cynthia Baron

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Iván Torres' interview
UX on Portfolios

Iván Torres' interview
UX on Portfolios

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Iván Torres' interview
IA on Portfolios

Iván Torres' interview
IA on Portfolios