The Origin of the name
A bureau is an office for transacting a particular business. XBureau is the office that focuses on the business of creating brand experiences.
Logo
The logo was inspired by engineering designs and the exploration of classical mathematical proportions.
The idea was to create a modern logo with high readability in a wide range of sizes. It consists of the word BUREAU and the pictorial symbol X, creating a modular system that can be adapted to work vertically or horizontally in addition to isolating the symbol to work as a brand icon.
Business Card
While the XBureau business card can be identified by its custom die cut shape, the overall size fits standard business cardholders. For the card stock, we chose slightly textured linen which adds a tactile quality to the card.
The back side was left intentionally blank and remains identified by the blind embossed brand icon, allowing the maximum space needed to write notes.
On the front side, the logo was printed with a double pass of white ink, ensuring the consistency of the white over the dark stock and making the ink raised above the paper.
XBureau Patterns
The pictographic symbol pattern is an accent element inspired by the traditional Japanese fabrics created hundreds of years ago and remaining relevant today due to their classical design.
Stationery
The stationery brings together the visual elements of the brand, including the business card, letterhead, and envelopes.
